A customer gets on average 120 emails a day, according to the latest email marketing stats. So if you’re an email marketer, you’re probably always looking for new ways to hook your audience that will draw them in and get them to engage or buy.
That’s why we’ve curated a list of our favorite email marketing campaign examples for you to get inspired from.
Email Marketing Examples
1. Dropbox: User re-engagement campaign
An Invesp study shows that converting an inactive subscriber into a customer is five times cheaper than acquiring a completely new one, with inactive subscribers generating 7% of the business’ revenue.
Perhaps you think it’s hard to get excited about an email from a company whose product you haven’t been using. But, thanks to a pair of wacky cartoons and an emoticon, Dropbox found its way to make its “Come back to us!” email cute and funny.
Plus, the email was kept short and sweet to emphasize the message that Dropbox didn’t want to intrude — it just wants to remind the recipient that the brand exists and why it could be helpful. When sending these types of emails, you might include an incentive for recipients to come back to using your service, like a limited-time coupon.
2. Cook Smarts: Weekly Product Newsletter
Using an email newsletter, you notify your subscribers about changes to your business, products, and services. It’s, however, not something that’s generally used as a sales pitch. Instead of being a marketing tool, an email newsletter should feel like a message from a friend sharing a helpful update.
The Cook Smarts newsletter, Weekly Eats, includes delicious recipes in the form of a meal plan every week that users receive. In addition, the layout of Cook Smarts’ emails features three distinct sections: one for the menu, one for kitchen how-to’s, and one for the tips. As a result, you don’t need to waste time hunting for the most exciting stuff in its blog posts; you’ll know exactly where to look after getting an email or two.
3. Airbnb: Personalized recommendations
Based on Convince & Convert’s research, 35% of email recipients will open emails based on the subject line. In addition, almost 70% of them will mark it as spam based on the subject line.
Using Airbnb’s example is a great way to create a compelling subject line for an email. It is clear that they are not aggressively trying to convince you to book with them – the subject line states, “Travel tip: Book your Phuket trip as early as possible.”
Throughout the email, simplicity is reinforced with a clean and minimalistic design along with a subtle reminder of when to book, a personalized list of recommendations, and an easy-to-see CTA button.
One important thing you can learn from Airbnb is how they focus on more personal and meaningful campaigns so that a simple rental accommodation becomes a “live as if you were a local” experience.
The most valuable and consistent thing in emails is their creativity. And if you’re unaware of exactly how to achieve that, you can turn to white label marketing services that’ll help you make the most out of your email marketing campaign.
4. Casper: Unusual celebrations
The festive season discounts and flash campaigns no longer thrill customers. Instead, you’re more likely to get lost in the crowd, as the same brands usually send them over and over again.
It was, however, a different campaign. It was intended for Daylight Savings Time, a day nobody ever celebrates.
In this campaign, they suggest that you sleep on a mattress, which can, of course, be bought from them.
All the elements in the email – the overall design, the subject line, the animated GIF, the short copy, and the CTA – work together perfectly.
5. Medium: Personalization, copy, and content
The Medium(.com) is an online publication platform that offers articles ranging from personal finance to sports to humor to general information.
Because of the excellent personalization in Medium’s weekly newsletter, its “Daily Digest” is a fantastic email example.
If you decide to sign up for a free account, you will first need to select the subject matter that interests you. Then, a magic personalization engine connects these interests to your “Daily Digest,” which is emailed to you.
The more content you consume on Medium, the more personalization you experience in the digest, turning it into your “wanted mail” each morning.
6. J. Crew: Campaign provoking temptation
J. Crew doesn’t have anything to do with ice cream, but that doesn’t mean that it can’t be the trump card in their campaign. In this case, the sweet bait is a clever way to convince the readers that their summer sale is as tempting as ice cream. In addition to that, ice cream quickly puts one in a good mood. As a result, the viewer is more likely to click on the call-to-action at the end. Great job!
7. Uniqlo: Pricing change
We all love saving money, right? As seen in this email marketing campaign example from Uniqlo, Uniqlo informs its subscribers that a particular item they liked has been priced lower. Cookies allow marketers to automate this type of email based on website activity. In this case, the subscriber has clearly shown interest in the t-shirt in this email, either by going to the product page or even adding the item to their cart (but not completing the purchase). It’s a great way to increase revenue!
8. Hootsuite: Easy-to-use feature
Hootsuite here goes for a simple structure and a copy that employs direct information about its mobile application to intrigue its B2B audience and hit the “Download now” button. What’s more, Hootsuite also uses the same visuals to give its recipient/reader a sense of continuity between the email newsletter and the mobile application.
9. Headspace: Email survey
Headspace, a meditation app, is consistent with their email design. Email layouts are not solely for aesthetic purposes. Instead, it is compatible with what they do (helping people relax and have peace of mind).
With Headspace’s focus on mindfulness, the online healthcare company sought to find out more than how users reacted to its Buddy feature. In response, they sent an excellent email survey.
Customers hate doing tedious work, especially if it’s going to take forever. Therefore, Headspace is careful to state that their survey is “super short.”
Then a CTA that is natural and exciting is added. The survey is short and not dull, so more people will take it.
10. Readdle: Celebrating achievements
Like anniversaries and birthdays, emails triggered by milestones are fun to get — who doesn’t like to celebrate a special occasion?
Customer milestones, such as subscription anniversaries, can and should be celebrated. But you can also celebrate your own.
The best part of the email is the line – “This is an unbelievable milestone that wouldn’t be possible without you!“
Acknowledge your customers’ contribution to your success – it celebrates your victory and makes them feel appreciated.
It’s an intelligent move by Readdle wherein they celebrate their victory and make their subscribers feel appreciated.
Each of these B2C and B2B email marketing examples is exceptional for different reasons, so I am sure you noticed specific things when you looked through each. For some, the design was just on-point. For others, the copywriting was top-notch.
No matter what caught your eye, you are welcome to use these examples as inspiration for designing your own email marketing campaigns.
And, if you’re like most people, you delete those emails without opening, reading, or even unsubscribing. If you’re an email marketer, you’re probably always looking for new ways to engage your audience that will actually draw them in and get them to engage or buy. That’s why we’ve pulled together this list of email marketing campaign examples that we just love.
According to HubSpot’s State of Marketing 2020, email marketing has an ROI of 4200%. That means for every $1 you spend on email marketing, marketers get back an average of $42.