7 Facts About Cannabis Marketing That Will Make You Think Twice

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Cannabis is entering an exciting new era of legality, but it comes with major restrictions. Some of these restrictions skate right over the line of what makes marketing a product legal and ethical, like targeting children, inflated benefits claims, and unsubstantiated links to medicinal properties.

As a marijuana marketer, you have to walk a fine line between being able to reach your demographic and being able to sell your product in an ethical way. If you can’t sell your brand the right way, it won’t matter how good it is. That’s why it’s worth learning the facts about cannabis marketing before you put your product out there.

We’re going to explore some of the most important restrictions, so you can learn exactly what kind of Cannabis marketing is right for you, and what kind isn’t.

Here Mi Canna Marketing are 7 facts about cannabis marketing that will make you think twice before buying this new miracle drug.

1. Use of the word “Cannabis” for all purposes

One of the biggest problems with the cannabis industry is that the term “cannabis” is used incorrectly to describe all products. This can cause some confusion and negatively impact the public perception of consumers. 

For example, one type of vaporizer, called a “pen,” is completely separate from another type of vaporizer called a “vape.” Vaping is also a completely different thing from edible or topical forms of cannabis. The same goes for edibles, waxes, tinctures and many other forms.

2. Advertising Medical Benefits without Providing Proof

The web has been flooded with marketing claims that are not backed up by evidence. Strangely, it appears that the FDA is not doing a good job of policing these marketing claims. One of the most common ways that this has happened is through the miraculous health benefits of CBD oil. 

The problem here is that CBD oil can be found in dozens of products, including pet treats and topical ointments. Many companies are even making completely unfounded claims about products with no relation to CBD.

3. Parents Using Cannabis Products

This concerns parents because many cannabis products are marketed directly at children by using cartoon characters and candy-colored packaging. These products include “candy” edibles, gummies, lollipops, drinks, and a plethora of other goodies meant to appeal to young people. Many of these products are made with an extract that is very attractive to children, even if the percentage of THC is low.

4. False claims about Cannabis: One More Time

Another common marketing tactic is the false claim that cannabis contains various medicinal properties, including cancer-fighting properties and pain-relieving properties. People are buying these products without asking any questions about their validity or having any facts about their effectiveness. This can cause problems for those who have tried cannabis in order to help them with legitimate conditions such as cancer, PTSD, or chronic pain.

5. Advertising by Big Corporations

One of the most exciting developments in the cannabis industry is that big corporations are starting to get involved. The risk of federal prohibition makes it risky for cannabis businesses to be highly public, so these corporations sometimes resort to lower-profile methods in order to market their products.

 This can be a problem because it creates confusion about which products are good and which are bad. For example, some manufacturing giants have entered the edibles market with their own brand of candy or chocolate, with no information about whether or not it contains THC.

6. Government Involvement in Cannabis Marketing

The strangest aspect of cannabis advertising is government involvement. For example, the federal government is attempting to block the sale of CBD oil products. This has left many companies without a place to sell their products. 

At the same time, other government agencies are actively trying to promote cannabis such as: The Toronto Police Service, U.S. Army Veterans Affairs and the National Institute of Drug Abuse .

7. Cannabis Statistics; What They Mean and Why They Are Important

One of the most startling facts about cannabis marketing is that companies are not transparent about their statistics regarding customers or sales. This means that companies can say anything they want with no way to verify the accuracy of the claim.

 For example, some companies are claiming that their products have been used by millions of people, but there is no information about who these people are or where they come from.

For these reasons and more, many businesses have turned to digital marketing methods in order to reach their target audience. The cannabis industry has provided a great new opportunity for digital marketing, as it has only been around since 1996, when Google began taking shape. Although cannabis is still in its infancy, we expect it to grow rapidly as people realize how quickly they can purchase cannabis online without being outcast socially.

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