7 Facts You Never Knew About Link Building

link building 1
link building 1

Link building is an important marketing strategy for any business. And, while it’s something that can be easily achieved by simply following a proven formula (building links, providing value, making offers), there are certain things you might not know about link building that can help you even more.https://guestbloggingtechnology.com/10-benefits-of-seo-backlink-services/

 For this guide we’re going to cover 7 facts you never knew about link building.

1) Link Building Is Constantly Changing

The world of internet marketing is constantly evolving and changing and we need to keep up with the trends if we want our websites to continue attracting traffic to them. Link building has been a mainstay in digital marketing for years now, but must be updated continually in order to successfully boost rankings on search engines like Google or Bing.

2 ) Link Building Is For Olders

If you’re reading this article, odds are that you’ve already got a website that’s built around the idea of bringing more traffic to it. And, since the web is so dynamic, it’s important to know what works and what doesn’t when it comes to link building. 

But, make no mistake: Link building is still very much alive and relevant in 2018. If your website is a baby site, then you won’t need to explore link building strategies right away. As your site grows, you may want to start to take advantage of search engine rankings, whether that’s through content marketing or creating a strong web presence.

3 ) Link Building Doesn’t Just Come From Backlinks

After all, backlinks can play a large part in the success of your website. But, other sites have also been known to boost their rankings by referring other sites which then link back to them (and vice versa) on the very same domain name. 

So, if there is a site that you want to build links from in order to improve your rankings on Google or Bing (by referring to them), make sure that you do not just go and get links from by using the same domain name as them. You can be penalized for this by search engines and Google (for example) may flag your website for link spamming.

4 ) The Value Of A Link Isn’t Just From The Number Of Other Websites That Are Linking To It

It’s undeniable that there are some sites out there that have a huge number of links from other websites pointing back to them. However, the value of those links is questionable at best. Why? Because the value of a link is directly related to the authority and credibility of the site that’s linking to you. 

And, you can quickly tell how valuable a link is if it has an anchor text that reads like: “click here” or “read more” or even “website.com”. These types of anchor texts suggest that the linking website does not have much authority or credibility.

5 ) You Need To Know What’s Working And What Isn’t When It Comes To Link Building For Your Business

The thing about link building is that it can be very time consuming. One of the best ways to avoid wasting valuable time on something that will not yield results is to stay informed about what’s working and what isn’t. 

This way you can assess the validity of each link building campaign based on its potential value for your website. It’s also worth noting that some link building strategies are more useful for your business than others depending on your industry and market niche.

6 ) Not All Link Building Websites Are Being Monitored By Search Engines

There are certain types of websites that do not need to be monitored by search engines. These are the websites with low-quality, spammy content that have very little to offer their readers. These types of sites often feature a lot of affiliate links and advertisements, which means they’re driven more by revenue than they are quality content. 

While you don’t want to ignore these types of sites, it wouldn’t make sense for you to pursue a link from them if your business is all about producing high-quality content and useful information. So, if you’re thinking about investing time and energy into building links from a specific website, research the site first. And, if it doesn’t seem to be something that you can actually benefit from building links from, then skip it.

7 ) Link Building Is More Than Just Building Links To Your Website

Obviously, organic search engine rankings are the most important factor when it comes to SEO. But, link building is a lot more than just adding backlinks to your website in order for it to rank higher in search results. 

Link building is about investing time and energy into building links that will provide value for your website and provide maximum exposure for your brand and products. SEO is about more than just obtaining traffic from search engines; link building is about providing real value for your site visitors by bringing them relevant information and turning them into loyal customers.


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