The digital marketing world is continuously growing, and that means that there are always new ways to market your company.
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In this article, we’ll explore the different methods of digital marketing that you need to know about.
It’s all about content and making your brand known.
Having a podcast is a great way to ensure that you’re continually producing quality content and helping people learn your company values and mission statement.
2) Facebook Live Events.
If you’re not on Facebook Live yet, now is the time to start!
There are two types of live events: those where you broadcast on Facebook for one specific event or those where you do regular broadcasts about various topics.
Whether you’re a business leader or an aspiring entrepreneur, stay competitive with these digital marketing hacks you must know.
3) Mobile Friendly Websites.
Mobile devices are the top choice of the online world. The user experience is well-optimized for mobile browsing and interaction.
Learn how to make your website perform optimally on both desktop and mobile devices, so you can reach your customers whenever they want to use your website.
4) The ‘Ask’ strategy.
The best advertising campaign that you can afford to run is the one that has people talking about it online (or in person, if that’s where your clients prefer).
Ask people for help in creating content, feedback on it, or recommendations for future content.
This will increase your brand awareness and customer satisfaction rate, because you’re practicing your customer service skills.
5) The Hootsuite App.
If you don’t know how to use Hootsuite, you should know now! The app allows you to make social media posts at the touch of a button, without having to go through the hassle of checking multiple different accounts (with all their updates).
You can also make scheduled posts, scheduled RTs (retweets), scheduled shares (posting content on other social media accounts), and much more. This tool is the best way to maximize your marketing efforts!
6) Sponsored Tweets & Facebook Ads.
Words and pictures aren’t the only way to spread your message to the masses. There are times when an image or a video will not suffice to relay your brand values. That’s why it’s important to be aware of sponsored tweets and Facebook ads.
With sponsored tweets, you can further reach your market as people tweet as well as retweet your content.
Facebook ads allow you to directly target those who have been researching related topics. Tailor those ads so that they’re just right for the audience you want!
Blogging is a great way to keep adding valuable content on a regular basis, even if it’s just a few blog posts a week. In addition, you can use your blog to list all of the major information that you want people to know about your business, from lists of related blogs and websites, to lists of popular marketing topics.
8) Social Media Monitoring.
Social media monitoring is a way to ensure that your company’s name is getting out there. You want to make sure that every time someone tries searching for information about your business, they can find it!
Social media monitoring involves taking keywords and phrases from your company’s name as well as related topics and putting them into a tool that will then generate a report each time those keywords appear online.
In this demographic age, social media is very important for companies looking for new leads.
9) Peer-to-Peer SEO.
SEO (Search Engine Optimization) is the process of optimizing your website to be sure that others will find it easily.
Traditionally, SEO has been about making sure that you use the right keywords and phrases on your website to make it more findable by those who are searching for your company or business topic.
Now, however, Peer-to-Peer SEO involves using all of the resources that you have available – social media accounts and websites and encouraging search engines to take notice of them. Think of this as a good review: you’re telling the search engines how awesome your business is!
10) The Yoast Plugin.
If you’re looking to optimize your search engine rankings, you might want to try out the Yoast Plugin.
This plugin will help you see what search phrases people use when they’re looking for your company and business and help you adjust your content and website in order to reach a broader market.
11) Facebook Messenger Marketing.
If you’re not using Facebook Messenger yet, now is the time to start! If someone interacts with any of your ads or positive reviews, send them a message asking if they’d like more information about your business or if they prefer text messages instead of emails (you may find that people prefer this).