How Amazon Is Changing the Doge Gif Industry?

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dog cartoon, dog illustration, kid dog @ Pixabay

What is doge gif?

Doge gif is a type of image file that typically features a Shiba Inu dog, along with a caption in broken English or “dog” puns. Doge gifs have become so popular that an entire market has been created for them. There are now websites that offer doge gif purchasing, including Giphy and Imgur. These sites are free to use and allow people to search by image type, file type, or both.

How Amazon Is Changing the Doge GIF Industry?

Many of the doge gif sellers on these services rely on Amazon Web Services (AWS) as a hosting service for their sites. AWS is known for its reliability and high uptime rates which make it appealing to many site owners. Since AWS is owned by Amazon, its clients are also able to use other Amazon services such as Amazon CloudFront, a content delivery network (CDN). CDNs are designed to reduce the server load for a given website and even speed up viewing for specific users. While these features make AWS and CloudFront appealing to many site owners, not every site owner is using them appropriately.

What is one of the biggest complaints?

One of the biggest complaints from using AWS or CloudFront with image files is the inability to set caching headers. This means that the server would respond with an HTTP 200 OK response for every single image request but otherwise would do nothing else. As a result, bandwidth is unnecessarily used up and the page can be loaded more slowly. Some site owners would use caching headers in the past, but they were forced to remove them due to their images being hotlifted (stolen). While this might be a reasonable trade-off for some companies, it’s not reasonable for every site owner.

What Can Amazon Do To Help?

The good news is that AWS and CloudFront are aware of these issues. They even have a guide on how to implement caching properly on image files. The problem is that the guide assumes that you have an understanding of CDNs and how they work. Many site owners don’t want to deal with the technical details and need a simpler solution that can be implemented without knowledge of AWS.

What is Amazon doing?

Amazon has now created a simple way that site owners can get image caching headers working. They have done this by creating an AWS feature that makes image files appear as a normal Amazon CloudFront distribution. This means that the Amazon CloudFront server will record and cache any images requested and then respond with an HTTP 302 response. The browser will cache this response so images will load quicker in the future than they would have with HTTP 200 OK responses. Because of this, bandwidth usage is reduced, bandwidth costs are reduced, and bandwidth costs are paid by Amazon, not the customer.

What is the drawback?

The drawback of this is that you will not get the additional features that come with a standard AWS or CloudFront distribution. This includes things like CloudFront geographic targeting and HTTP security headers. If you don’t need those features, it may be better to use the Amazon caching feature since it costs less money and doesn’t have any drawbacks that outweigh its benefits.

Amazon Web Services has now created a simple way to add image files to existing CloudFront distributions. This will allow site owners to reduce bandwidth costs and improve performance for their users. It also means that they can take advantage of the high uptime rates of AWS instead of having to rely on their own servers.

How does this work?

A CloudFront distribution is a set of servers that are assigned to a website and function as an edge location for delivering content. Amazon provides three types of distributions for this: Standard, Reduced Redundancy, and Reduced Cost. The reduced redundancy distributions enable you to get the same level of performance with fewer servers that can be serviced by a single operating system. The reduced cost distributions enable you to get the same level of performance with fewer servers that can be serviced by fewer virtual machines (VMs).

AWS hosts your images using its Geo-Replicated (CloudFront) feature. This means that the images are stored on multiple Amazon data centers, known as “edge locations.” When you upload images to AWS, they are placed in a bucket. The bucket has three sub-buckets: One bucket with the region’s name and one bucket for each of your sub-domains. Each sub-domain has its own independent cache servers which are able to redirect requests to each of the backend regions for faster access to the content. Image files uploaded through Amazon Web Services via CloudFront have an additional AWS feature. It makes your images appear as a normal CloudFront distribution to the end user.


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