Offset Vs. Digital – Which Printing Method to Choose for Custom Rigid Packaging?

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printing method

When you are new to printing and packaging, you expect to get the exact color or quality you see on the
screen. But in reality, printing output doesn’t 100 percent match with what you have seen on the
monitor. Yes, the color or quality of the packaging can closely mimic to what you want to accomplish,
but it depends on the technology and technique that is utilized. Unfortunately, many business owners,
marketers, and designers choke under this problem, especially if it’s their first custom rigid packaging
project.
Here we will tell you how to choose the right type of printing for your wholesale rigid boxes by
understanding the differences in color, quality, artwork, cost, and other options.
● Printing Methods
Offset Printing: This process uses metal plates to layer colors onto the sheets in quick succession.
Newspapers and magazines are printed using the same technique. Offset printing offers premium image
quality in a cost-efficient manner, especially when it comes to large-volume print runs. But, it will prove
a bit expensive for low-volume projects. Plus, it takes additional time to complete low-volume projects.
Digital Printing: It works just the way your laser or inkjet printer works. The printing method offers fast
turnaround time and allows you to complete low-volume projects more cost-effectively. You can also
create variable data print runs with the help of a digital printing press.
● So What Should You Opt For?
When it comes to color fidelity and material flexibility, offset printing takes the cake away. However, in
terms of value, digital printing enjoys a high percentage (16.4 percent), but when you talk about the
print industry’s volume, it is limited to only 3.9 percent. This reinforces the idea that digital printing is
best for low-volume print. But there is more to this question than just comparing print volume. An ideal
solution is to pick a printing method by keeping your estimated print volume in mind.
● What Kind of Printing Custom Rigid Packaging Requires?
Custom rigid packaging usually requires offset printing. The offset printing technique also works well if
you are looking to print on luxury boxes to obtain the best possible quality.
● Turnaround Times
For small runs (below 100 pieces), particularly in corrugated boxes, digital printing is the first choice to
achieve quick turnaround time. On the other hand, offset is preferred in larger volumes to ensure fast
turnaround time.
● Color Quality
Offset printing also outperforms digital when it comes to color quality and brightness. It leverages the
Pantone Matching Color System to match inks flawlessly. In contrast, digital use color calibration just to
mimic these colors. Furthermore, offset offers clean, crisp, and attention-grabbing results that you often
come across in retail stores, whereas digital produces exceptional print quality for simple designs.
● Prototyping

The two printing techniques perfectly complement each other in most packaging orders. It’s more
affordable and easier to use digital printing for producing packaging prototypes before you put the
packaging through full production-grade offset printing. However, you will not be able to see a 100
percent match in color during prototyping.
So it is best to persist with the same printing method in prototyping and full production of the
packaging.
● Packaging Quantity
For folding cartons and custom rigid packaging, offset is preferred, no matter the quantity. It shows that
you shouldn’t be reluctant to use this printing technique when you have chosen to place your products
in wholesale rigid boxes. However, if you are still indecisive, feel free to contact the best rigid box
manufacturers USA and share your concerns. The experts at the firm will show you the sample packages
from their previous jobs to brush your fear away.

The two printing techniques perfectly complement each other in most packaging orders. It’s more
affordable and easier to use digital printing for producing packaging prototypes before you put the
packaging through full production-grade offset printing. However, you will not be able to see a 100
percent match in color during prototyping.
So it is best to persist with the same printing method in prototyping and full production of the
packaging.
● Packaging Quantity
For folding cartons and custom rigid packaging, offset is preferred, no matter the quantity. It shows that
you shouldn’t be reluctant to use this printing technique when you have chosen to place your products
in wholesale rigid boxes. However, if you are still indecisive, feel free to contact the best rigid box
manufacturers USA and share your concerns. The experts at the firm will show you the sample packages
from their previous jobs to brush your fear away.

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