What is Organic Marketing in SEO and Social Media?

jakob owens WUmb eBrpjs unsplash 1
jakob owens WUmb eBrpjs unsplash 1

Organic marketing means marketing using SEO naturally, as one builds the brand, without paying for any ad services to gain traffic. This type of marketing is also known as inbound marketing. The nature of this marketing implies that it costs zero to nothing to bring in traffic for their business. They need to focus on the content that their audience wants to see. FAQ posts in social media are a very good way to create quality content that has demand, and you can include your answers in these queries. 

If you are reading this post, you must be interested in digital marketing Montreal programs?

Due to globalization of businesses, Canada has also experienced an upswing in digital marketing and it is positively expected to remain the same way and the demand will only keep growing. Canada has several digital marketing job roles in almost every field of business. With the right tech skills, educational background, and some job experience, starting a career in digital marketing in Montreal, Canada will be a lot easier. Marketing opportunities are on a rise in Canada and even more so the digital marketing industry. Internet usage is as high as 90% and every business wants to be digitized to tap on that audience. To put it plainly, there will be ample opportunities in this line of work. 

To put it in one line, organic social media marketing posts seen by the audience on your company’s channels or platforms are seen without paid promotions from the side of the company. 

Now let us find out in the next section what good is organic marketing in social media. 

What is the main purpose behind organic marketing? 

The chief goal of organic marketing in social media is increasing the awareness of a brand, increasing its visibility, and establishing a real connection with their audience. This can be achieved through entertaining content with a blend of educational content. As a business, it is a must that you brainstorm and continue to come up with several unique ways of attracting your leads and converting them into customers. Organic marketing aim is to do exactly that. 

Organic marketing also impacts the paid marketing endeavors undertaken by a brand. This happens when someone organically comes across a service/product, then can be retargeted later with the means of paid ads, be it on search engines or their social media feed. The goal of organic marketing in SEO and social media is chiefly to drive traffic to your website or social media account. 

The best place to use organic SEO strategies is while you are marketing on social media platforms. In fact, a Hubspot survey indicates that SEO drives nearly 1000% more traffic . 

What’s the main difference between organic marketing strategies and inorganic marketing strategies?

To understand that, let’s start with what inorganic marketing strategies constitute of. They are – paid social media ads, search ads, sponsored posts, video ads on Youtube and other video platforms, display ads etc. Paid media is micro-targeting the ideal audience of a brand and reaching more reach, who otherwise would’ve never come across your business. 

Organic marketing is more reliant on things like word-of-mouth marketing, not that it is any less important. The goals for organic marketing are very different. One of them is to attract customers and the other is to increase brand awareness so that leads can become converts through marketing campaigns

Organic Marketing Examples

Here are some examples of organic marketing 

  • Social media posts on different platforms (Twitter, Instagram, Facebook, Pinterest, etc. ) by completely unpaid means
  • Blog posts can attract a lot of organic traffic to a brand simply when they follow a well-planned and executed content strategy.
  • Guest posts are another source of traffic
  • Content that is user-generated – likes, comments, saves, shares etc.
  • Email newsletters and standard SEO


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