A few years ago, Microsoft jumped onto the e-commerce platform bandwagon, providing business owners with yet another option to move at least part of their enterprises online. While a lot is known about the other popular e-commerce platforms, the Microsoft e-commerce platform is gradually gaining ground.
If you are curious about the e-commerce platform out of Redmond, here is everything you need to know.
What is Microsoft Ecommerce?
Microsoft’s e-commerce platform launched in 2019. It allows business owners to build websites that engage customers and support a variety of transactions. You can use the platform to improve customer experience, manage your business operations, and access pertinent data.
The Microsoft e-commerce platform offers multiple solutions to businesses across various channels. It combines the intuitive business applications that you need to better serve your customers. These features include point of sale, inventory management, online stores, loyalty programs, and finance operation solutions etc. Microsoft uses several modular to ensure that this product is resourceful to modern business users.
Business Benefits of the Microsoft Ecommerce Platform
The Microsoft e-commerce platform comes with a myriad of benefits for business owners. This section outlines the main advantages of using the Microsoft e-commerce Platform.
Allows Business Owners to Create and Customize Their Websites
You can design and customize your online store with the Microsoft e-commerce platform. The platform has a product module, which allows you to add and edit product names. Apart from the item’s name, you can also list full product details and specifications for your customers.
The marketing module is another essential tool that these platforms offer. With these features, you can add, manage and display marketing content for your business. You can explore more features of the Microsoft e-commerce application on Virto Commerce.
The Microsoft e-commerce platform also has an account feature. Business owners can use this module to open customer accounts and manage them.
Enhances Customer Experience
You can link your online store to the Microsoft e-commerce CRM to access valuable insight. The data you will gather revolves around customer acquisition, customer behavior, customer retention, relationship management, and more. With this information at your fingertips, you can grow your business exponentially.
Access Data Conveniently
The Microsoft e-commerce platform allows you to access business data conveniently. It consolidates all your business data in one central location. It also makes it extremely easy for you to retrieve any information with the utmost ease. Your financial information and customer records are just a click away with this platform.
Scalable
As your business grows, you’ll need to scale up. When this time comes, you don’t want to start all over again. The Microsoft e-commerce platform has the capability to scale up easily. You can open any customer account on this system. If you’d like to open a new online store branch and manage it with the others on this platform, you can do it.
As you can see, there is plenty you can do with the Microsoft e-commerce platform. And if you leverage its benefits well, you can fend off your competition.
